MY CITY OF LIGHTS
For the launch of Balmain’s new store concept in Milan, Olivier Rousteing put the focus on the house’s dynamic young spirit, embrace of new mediums and insistence on inclusion, by developing a unique virtual reality experience called:
“MY CITY OF LIGHTS.”
The visually immersive, dream-like VR odyssey invites visitors to join the designer on metaphorical journey, tracking the creative milestones behind each Balmain collection.
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MY CITY OF LIGHTS GIVES A WINDOW INTO MY WORLD
BALMAIN X BEATS
In the summer 2017, Balmain and Beats by Dr. Dre launched a collaboration featuring two exclusive custom designs of Beats’ popular PowerBeats3 wireless and beats studio wireless headphones.